A Guide to the Different Types of Kraft Paper and Their Applications

Kraft paper has grown in popularity over the past decade alongside rising concerns about global warming. Made from wood pulp, kraft paper provides an eco-friendly alternative to non-biodegradable and non-recyclable packaging.

You might picture a large roll of thick brown paper when you hear the words ‘kraft paper’. After all, brown is its traditional color. But while natural kraft paper is the most commonly used option in packaging, it’s not the only type of kraft paper out there. In this post, we’ll explore different types of kraft paper and kraft paper packaging.

What is kraft paper?

Kraft paper is created through the kraft pulping process. Its name comes from the German word kraft, meaning ‘strength’. As this suggests, kraft paper is stronger than papers made from other pulping processes.

Kraft paper is often used in packaging thanks to its strength, affordability, and versatility. Some of its most common uses include wrapping products, cushioning items in transit, lining boxes, and creating branded packaging for retail and e-commerce.

By default, kraft paper is brown, but it can be bleached and colored to suit different needs. Most kraft paper is 100% recyclable, and you can easily source recycled kraft paper from packaging providers. That’s a win-win for you and the environment!

Should I choose virgin or recycled kraft paper?

It’s important to understand the differences between virgin and recycled kraft paper, so you can choose the right option for your brand.

When strength and reliability matter most, virgin natural kraft paper delivers. Known for its durability and tear resistance, it’s a go-to option for heavy-duty applications, like shipping, where protection is key. It holds up well in transit, helping prevent rips, breaks, or damaged goods.

Natural recycled kraft paper offers a sustainable alternative to virgin kraft paper, while still maintaining a premium look and feel. Although it’s slightly less tear-resistant, it performs well for wrapping, cushioning, and presentation-focused packaging and is ideal for brands looking to highlight their commitment to sustainability without sacrificing quality. It protects products during delivery and reinforces your eco-friendly values from the moment customers open the box.

At noissue, our kraft paper product range uses a mix of recycled fiber and new materials, combining sustainability and strength for aesthetic and performance.

Types of kraft paper

There are several different types of kraft paper, including natural brown, bleached, and colored kraft paper. Each one has its advantages and unique applications.

67% of US consumers prefer paper packaging, so kraft paper is worth investing in for product-based brands. Here’s a breakdown of kraft paper types and how you can use them in your business.

Natural kraft paper

Natural kraft paper is instantly recognizable by its warm brown colour and raw, organic finish. It offers a clean, minimalist look that is timeless and versatile across a range of products.

This neutral backdrop also works beautifully with custom stickers, tape, or labels, allowing your branding to stand out without overpowering the product.

Black kraft paper

Black kraft paper adds instant sophistication to your packaging. It is generally used for packaging products like jewelry, cosmetics, artwork, and other premium items. This material creates a bold, high-contrast backdrop that feels modern and elevated.

Black kraft paper is also perfect for monochrome designs or creating dramatic borders and accents. It’s a simple way to make your packaging feel luxurious while staying aligned with sustainable packaging goals.

White or bleached kraft paper

White (or bleached) kraft paper offers the same high strength and tear resistance as natural kraft paper, with a brighter, more refined appearance. The bleaching process enhances both the paper’s durability and its clean aesthetic.

This option is suitable for brands seeking a polished, professional look or packaging that showcases printed designs and logos.

Colored kraft paper

Colored kraft paper gives brands the freedom to bring their visual identity to life. Bleached kraft paper can be dyed in a wide variety of shades to closely match your brand colors for a cohesive, recognizable look.

Using colored kraft tissue is especially effective for playful, bold, or creative brands. Mixing and matching kraft paper colors keeps unboxing experiences engaging and memorable, helping your packaging stand out while reinforcing brand consistency.

Printed kraft paper

Custom-printed kraft paper elevates your packaging. Whether it’s your logo, a pattern, or a fully branded design, printing directly onto kraft tissue creates a polished and professional finish.

Branded packaging enhances the customer experience and helps build brand recall. Gift-like or custom packaging can leave a lasting first impression, making customers likely to remember and recommend your brand.

What is kraft paper used for?

There are so many ways to use kraft paper across your packaging. From protection to presentation, here’s how noissue’s kraft paper products can be seamlessly incorporated into your brand’s packaging solutions.

Tissue paper

Kraft tissue paper is perfect for wrapping, cushioning, and elevating your unboxing experience. Lightweight yet protective, it shields products during transit while adding a polished finishing touch. When custom-printed, it reinforces your brand and creates a memorable first impression when customers open their orders.

Food paper

Kraft food paper is designed for direct contact with food, making it ideal and safe for bakeries, delis, cafés, takeaways, and food retailers. It’s a practical solution for wrapping sandwiches, pastries, and snacks while maintaining a natural, eco-conscious look that customers love.

Kraft mailers

Kraft mailers offer a sturdy packaging option for shipping products safely. Durable yet lightweight, they’re well-suited for e-commerce brands looking to reduce plastic use without compromising on protection. Custom branding turns every delivery into a marketing opportunity.

Bags

Kraft bags are a versatile choice for retail, events, and takeaway packaging. Available in a range of sizes and styles, they provide strength, convenience, and a clean aesthetic that pairs effortlessly with custom logos and designs.

Boxes

Kraft boxes are ideal for storing, protecting, and presenting products. Strong and reliable, they’re commonly used for subscription boxes, retail packaging, and shipping solutions. With custom printing, kraft boxes help create a cohesive brand experience from the outside in.

How noissue works

Creating custom kraft packaging with noissue is simple. You can upload your own design or share your logo and a brief, and our team will help bring your packaging vision to life. We offer free shipping, low minimum order quantities, and eco-friendly materials, making custom packaging accessible for businesses of all sizes. It’s an easy way to create packaging that looks great, feels premium, and aligns with your sustainability goals.

That's a wrap!

Alongside your digital marketing strategy and in-store promotions, your business’s physical packaging plays a powerful role in shaping how customers perceive your brand. Choosing high-quality, thoughtfully designed kraft paper helps create a memorable unboxing experience that reflects your values and attention to detail.

Make a visual impact your customers will remember. No matter your industry, explore our kraft paper products designed to take your packaging to the next level.