Leon’s Bagels x noissue

If you see the iconic white and green window shop along Bedford Ave. in Brooklyn or Thompson St. in Manhattan, well, you’re in for a treat—Nothing Fancy though, just some good ol’ NYC bagels. 😉

Leon’s Bagels is one of the best bagel places in New York City for a reason. They use the highest quality ingredients and offer a variety of classic and unique bagel flavors to choose from. They also have a selection of spreads, sandwiches, and coffee to round out your meal.

In our chat with Chris Taha, the founder of Leon’s Bagels, he talked about how great food, even something as simple as a bagel, can help bring people together and create a sense of lasting community, whether you're a local resident or just passing through.

Since Leon's Bagels adopts a primarily take-out service style, it is essential for them to have branded food packaging available on the go. To that end, they partnered with noissue to create a sustainable packaging suite that perfectly complements their understated yet sophisticated branding as well as their commitment to sustainability. Read below for more!

Tell us a bit about your brand!

Leon's Bagels, opened in 2021 in Greenwich Village, NYC, is named after the founder's godfather Leon. He was known for bringing people together and fostering a sense of community among neighbors.

We aim to carry on Leon's legacy by creating a warm and welcoming atmosphere. Our menu features classic NYC kettle boiled and hand-rolled bagels, made fresh daily, served alone or as sandwiches. Nothing fancy, just good, simple, and made the way you want.

Tell us about the design for your packaging and how you’re using them?

Our packaging design reflects our brand identity, emphasizing both aesthetic appeal and functionality. We are bridging the gap between the nostalgic charm of classic New York and the clean, sophisticated aesthetic of 2024. This blend not only honors our heritage but also positions us as a forward-thinking brand that appeals to today’s consumers.

We operate as a window service concept, this unique setup allows us to focus on delivering a fast and efficient experience without the need for plates and utensils. As a result, our to-go packaging becomes the primary medium through which we convey our brand identity to connect with our guests.

Our to-go packaging at Leon's Bagels is more than just a container for our products—it's a vital tool for communicating our brand identity, values, and commitment to quality. It enhances the customer experience, fosters brand loyalty, and ensures that our window service concept leaves a lasting impression.

What made noissue a good fit for your packaging?

We found noissue to be an ideal partner for our packaging needs because of their local presence and excellent communication. They are responsive, flexible with customization options, and they understand our specific requirements without the complications of dealing with overseas suppliers. This allows us to efficiently create packaging that reflects our brand values and enhances the customer experience seamlessly.

Leon's Bagels featured products:

• Custom Food Paper
• Custom SOS Bags
• Custom Recyclable Single Wall Coffee Cups
• Custom Cold Cups
• Custom Takeout Bags