Olive and Company
“I believe that curating your personal space with lovely things can have the power to inspire you, motivate you, and bring a sense of joy that is contagious.” Faye Hurley, Founder
By noissue — 15 October, 2018
Olive & Company was birthed out of a pure and simple love of drawing and painting. As a homemaker and a style-loving artist, I’ve always been delighted by beautifully designed and packaged products for my home, my desk, and my wardrobe. My vision for the brand is to offer just that for my customer. It’s pretty simple; I believe that curating your personal space with lovely things can have the power to inspire you, motivate you, and bring a sense of joy that is contagious. All of the products that I design for Olive & Company are created with that single purpose in mind.
As an artist with many creative interests, I take inspiration from many places. As a fashion student in college, I was immensely influenced by the colors and textures of the runway; Marimekko has always been one of my favorites. As a painter, I am influenced by some of the greats including Franz Kline and Gustav Klimt. Overall, I am influenced by the vintage and retro styles of the 40s, 50s, and 60s in fashion, film, architecture, and art.
As a mom of two tiny people and as a business owner, I feel like I have a lot of mantras. There are three things that have kept me going as I seek to nurture and grow my babies and my business: 1. Take it one day at a time. 2. Ignore outside fluff that’s not going to help me be the best mom or business owner. 3. To give myself time to rest and savor the things that bring me the most joy.
It’s important to me that my branding is always cohesive and clear. While our products might be bright and colorful, the branding continues to stay clean and classic without a lot of fluff. I always want the branding to be memorable and beautiful without taking away from the product. I always try to keep this in mind whenever I am creating my packaging and marketing materials. I spotted noissue’s product through the feed of another illustrator I admire, Bodil Jane. After that, I felt like I was seeing the custom tissue everywhere on social media! I loved the simplicity of the website, easy artwork upload, and accessible minimums and pricing. And of course, the end result is just lovely.
I think having the custom tissue has inspired me to further enhance the packaging for my product. It makes me so happy to see our goods wrapped and stickered so beautifully, and I feel it legitimizes the professionalism of my business all the more.