Rhythm Zero x noissue

At Rhythm Zero in NYC, every detail is a thoughtful blend of art, coffee, and community. Step inside and you’re immediately drawn to the walls—an evolving gallery of curated pieces that range from vintage treasures to contemporary works, each handpicked to spark curiosity and conversation. This isn’t just a café—it’s an experience, shaped by a space that feels both elevated and intimate.

In your hand? Their signature Coco Americana—a bold mix of espresso and coconut water that’s as unexpected as it is refreshing. At Rhythm Zero, it’s not just about the coffee or the art—it’s about the culture they’re building one cup, one canvas, and one connection at a time.

The café’s walls are adorned with carefully curated pieces, including vintage oil paintings from the 1890s and rare African Dogon ladders, reflecting the owners’ dedication to blending artistic expression with coffee culture. This thoughtful design fosters a unique environment where patrons can immerse themselves in art while savoring their beverages.

As a brand that champions art philosophy and coffee culture, Rhythm Zero’s commitment to sustainability brings it all together. With a café’s primary touchpoints consisting of the food and drinks they serve, what better way to do that than using sustainable food and drink packaging? Rhythm Zero partnered with noissue to create a wide range of branded packaging, from cups and paper to pastry and coffee bags.

Read on to learn more about Rhythm Zero!

Tell us a bit about your brand!

Founded by Ivana Somorai and Aleksandar Tosic in October 2022, in Greenpoint Brooklyn, Rhythm Zero represents a creative, multidisciplinary hub and values active engagement and interaction between artists, visitors, and the community. It seeks to spark conversation, provoke thought, and encourage dialogue around the exhibited artworks, promoting a deeper understanding and appreciation of art.

From sourcing the finest coffee beans to curating exhibitions that spoke to the soul, every step required dedication and a leap of faith. What started as a vision for a refined and artistic café experience has now grown into three distinct locations across New York City. Rhythm Zero is now proudly rooted in Williamsburg, Greenpoint, and West Village.

Tell us about the design for your packaging and how you’re using them?

Rhythm Zero’s branding embodies elegance and clarity, with a timeless black-and-white color scheme that is both minimalist and instantly recognizable. This cohesive aesthetic ensures that the café remains memorable and easy to identify.

For packaging, Rhythm Zero uses premium double-walled paper cups with a sleek matte finish, along with thoughtfully designed pastry bags, food paper, and shopping bags that are recyclable, compostable, and reusable. To further elevate the brand experience, custom retail coffee bean bags are also in development, ensuring every detail reflects the café’s refined identity.

What made noissue a good fit for your packaging?

noissue is the perfect fit for Rhythm Zero’s packaging due to its quality, customization, and seamless communication.

Their sustainable materials align with our values, while their personalization options ensure an elegant brand experience. Plus, their smooth process made bringing our vision to life effortless.

Where are you finding inspiration for Rhythm Zero and in life at the moment?

• People in NYC
• Coffee culture in Europe
• Vintage artbooks

Rhythm Zero’s featured products:

• Custom Recyclable Double Wall Cups
• Custom Compostable Food Paper
• Custom Recyclable Cold Cups
• Custom Compostable Bakery Bags
• Custom Reusable Takeout Bags

Shop and packaging imagery, photographed by Louise Palmberg (@louisececiliapalmberg)